Every year, we accompany the pop-ups of Hotel Mahfouf in the creation of immersive universes, in collaboration with Screen Agency.

On the occasion of the end-of-year celebrations, we have imagined in Belgium a scenography where the spirit of Christmas naturally wraps up and sublimates the ephemeral place. Designed as a warm and lively parenthesis, the decor was structured around a resolutely vegetative approach, mixing an abundance of foliage with compositions with raw and natural accents. A vintage car, transformed into a central piece, hosted an original staging, almost cinematic, inviting discovery.

Around it, wild deliberately bouquets brought relief and movement, reinforcing this sense of controlled spontaneity. The ensemble created a real Christmas decor, immersive and singular, coming to dress the pop-up with character and prolong the brand experience.